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    Frequently Asked

    Questions I hear a lot.

    What is a Fractional CMO?

    A senior marketing executive who works with your company part-time, embedded in your team, accountable for results, and available at a fraction of the cost of a full-time hire. Typical engagements at MC² are 2–3 days per week, on a retained basis over 6–12 months or more.

    How much does a Fractional CMO cost?

    MC² engagements are priced as a monthly retainer for fractional CMO work, a fixed fee for projects, or a monthly fee for advisory. Most clients save 40–60% versus the all-in cost of a full-time CMO hire ($300k+). Exact pricing depends on scope, we share a tailored proposal after the discovery call.

    Where is MC² based and who do you work with?

    MC² is based in Singapore and works with companies across Asia Pacific, particularly Singapore, Hong Kong, Australia and Southeast Asia. I also support international brands entering APAC for the first time. Sectors are not restricted: we work across hospitality, travel, tech, financial services, professional services and luxury retail.

    How long does a typical engagement last?

    Retained Fractional CMO engagements typically run 6–12 months and often extend. Project-based engagements run 12 weeks or more. Advisory engagements are open-ended, with monthly sessions.

    How quickly can MC² start?

    Most engagements begin within 2–3 weeks of agreement. I start with a complimentary 30-minute discovery call, then send a tailored proposal within a few days.

    What if I'm not sure which engagement model fits?

    That's exactly what the discovery call is for. I'll discuss your situation candidly and recommend the right shape, retained, project, or advisory, even if MC² isn't the right partner.