01 · Strategy
Marketing Strategy
Brand positioning, go-to-market planning, channel strategy and annual marketing roadmaps aligned to your commercial goals.
- · Annual marketing plans
- · Quarterly OKRs & reviews
- · Channel & investment mix
Services
Senior marketing leadership, shaped to fit.
Six practice areas. Three engagement models. One operator accountable from strategy through execution, backed by a curated network of senior specialists.
Flagship Engagement
Fractional CMO
An outsourced Chief Marketing Officer, embedded directly into your business, giving you C-suite marketing strategy and execution capability without the cost or commitment of a full-time hire.
- ✓Strategic ownership, week to week
- ✓Leadership of in-house team and agency partners
- ✓Direct reporting line to CEO or board
- ✓Scales up via MC² specialist network when needed
Format
Retained, 2–3 days/week
Duration
6–12 months+
Reporting to
CEO or board
Cost vs full-time
~40–60% saving
Practice Areas
Six areas where MC² adds value.
Engaged together as part of a fractional CMO retainer, or à la carte for defined projects.
02 · Brand
Brand & Positioning
Brand architecture, messaging frameworks, visual identity guidance and brand governance across markets.
- · Positioning & narrative
- · Messaging frameworks
- · Visual identity oversight
03 · APAC
Market Entry
Asia Pacific market entry strategy, localisation, partner identification, and launch planning for international brands.
- · Market sizing & selection
- · Localisation playbooks
- · On-the-ground launch ops
04 · Team
Team Leadership
Hiring plans, team structure, agency selection and mentoring of in-house marketing talent.
- · Org design
- · Hiring briefs
- · Senior recruitment support
- · Mentoring & coaching
05 · GTM
GTM Strategy
End to end Go To Market Strategy, bringing Advertising, Media buying, PR, Corp Comms, CRM & Lifecycle, Digital and social media together in one coordinated plan.
- · PR & media relations
- · Events & experiential
- · CRM & lifecycle marketing
- · Digital, social & content
06 · Partners
Agency & Partner Management
Senior oversight of agencies, freelancers and marketing suppliers, no markup, no middle layer.
- · Agency selection
- · Briefing & performance
- · Commercial reviews
Sectors
Industries I've worked across.
Twenty-five years of senior marketing leadership spanning consumer and enterprise, in-house and consultancy. The approach is tailored to your market, never a template.
- Professional Services
- Real Estate
- Technology
- SaaS
- Financial Services
- Luxury Retail
- Hospitality
- Travel
- Healthcare
- Life Sciences
Engagement Models
Three ways to bring MC² in.
Choose the shape that fits the moment your business is in.
◆
Embedded Fractional CMO
2–3 days/week, retained on a 6–12 month basis. Strategic leadership and hands-on execution, week in, week out.
Monthly retainer · Pricing on request
Best forCompanies needing consistent senior marketing leadership over 6–12 months.
●
Project-Based Engagement
Fixed scope, fixed fee. Brand launches, market entry plans, campaign builds, leadership transitions.
Fixed fee · Pricing on request
Best forSpecific challenges with a clear start, end point, and deliverables.
○
Advisory Services
High-level strategic input on a lighter-touch basis. Monthly sessions and as-needed access.
Monthly fee · Pricing on request
Best forFounders and boards needing senior marketing perspective and accountability. Private equity firms looking to invest in brands.
How It Starts
Four steps to begin.
Every engagement begins with a complimentary discovery call. From there, I move fast.
01
Discovery call
A complimentary 30-minute call to explore your situation, goals, and where MC² could add value.
02
Scoping & proposal
A tailored proposal: engagement model, scope, timeline and investment. No surprises.
03
Onboarding
Fees and scope agreed, proposal signed. Deposit paid. Onboarding meetings commence. Stakeholder mapping, audit, quick wins identified. Embedded within 2–3 weeks of go-ahead.
04
Strategy + execution
Ongoing leadership against agreed objectives. Quarterly reviews. Specialists pulled in as needed.
Common Questions
Good to know.
Do you deliver strategy only, or hands-on execution too?
Both. I set the strategy and stay accountable for delivering it, moving from plan to execution via your team or my curated ecosystem of senior specialists if needed, so you get the thinking and the doing, not just a deck.
What if we already have an in-house team or agencies?
That's the norm. I lead and mentor your existing marketers, bring senior oversight to your agencies and suppliers, and fill the strategic gap, without adding another permanent headcount.
How much of your time do we get?
A retained engagement is typically two to three days a week, embedded in your team. Project work is scoped to the brief, and advisory is monthly sessions with as-needed access in between.
Do you work across both B2C and B2B?
Yes. My background spans consumer and enterprise, across professional services, real estate, technology, SaaS, financial services, luxury retail, hospitality, travel, healthcare and life sciences, so the approach is tailored to your market, not a template.
What happens when the engagement ends?
A clean handover. Depending on your needs, that can mean helping you hire and onboard a permanent marketing leader, transitioning to a lighter advisory role, or leaving you with the strategy, systems and team to run it yourself.